Backlinks are vital to your website’s search engine ranking and it’s not as difficult as you think to get links to your website, so here are some suggestions to help you on your way ...

1. Offer reasons to link to your website
What makes your business/service/products unique? How are you different to your competitors? Do you offer giveaways or competitions? Are there any news or stories about the people in your company or your products or services?

2. Check your business memberships
Are you a member of a business association? Has your company or your services/products received any awards? What are the influential bodies for your industry? Check if the websites for these organisations link to your site and try to find new business associations that are complimentary to your business  and request backlinks from them.

3. Leverage your offline relationships
Offline relationships that you have with other businesses, people and publications can often be turned into online relationships that include links to your website eg. a business that supplies products or services to your business should be able to persuaded to link from their website to yours.

4. Write testimonials
If you like the product of a company, send them a testimonial and let them know that they can publish it on their website providing they link back to your website.

5. Check your audience
Which websites, forums and networks are used by your customers? These websites and forums are the sites from which you should get links.

6. Benefit from sponsorships and social activities
Does your company sponsor any local activities? Does your business support charities or relief organisations? If you do, you can request direct links from the organiser of the activity and you can create linkworthy content on your website by writing about your activities.

7. Check your existing backlinks
Analysing the websites that already link to your website can help you to get an idea of the linkworthy content on your website. You will also learn why other websites link to your site.
If you have a Google account, free backlink information is available.
There are also many independent sites that offer free website backlink reports such as, http://www.backlinkwatch.com/index.php , but be prepared for annoying pop-up advertising etc.

Conclusion: It is imperative that your website gets as many good backlinks as possible to help your website to rank well on the world's most influential search engines and the 7 suggestions above will help you achieve this.

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