Te Aroha Newsletter No. 123 - Google rankings dropped? Reasons and Remedies ...

Google rankings dropped? Reasons and Remedies ...

(This article is more relevant to clients who have their own "domain name" websites, but there is useful information that can help ensure your Thames directory website is also ranking well in Google)

Has your website lost its rankings in Google? Did your rankings drop or did your website vanish completely from Google? Your website may have received a Google penalty and you may have to file a reinclusion request.

Reasons why your Google rankings might have dropped

There are several reasons that can cause a ranking drop:

You changed your website. After a website change, Google can temporarily downrank websites. This process has been described in a Google patent. In that case, you shouldn't have to worry about the ranking drop and you should get your old (or better) rankings back in time.

Other websites are better than yours. No website can keep its rankings forever. Your competitors might have built better webpages with better content and better inbound links. In that case, optimise your website content for your keywords and try to get better inbound links.

Google thinks that you use spam elements on your webpages and applied a penalty to your website. In that case, you have to file a reinclusion request.

How to find out if your website has been penalised

Carry out a search for your domain name on Google. If your website does not come as the first result, it's likely that it has been penalised.

If Google cannot find any page of your website if you search for "site:yourdomain.com" (replace yourdomain.com with your own domain name) then it is almost certain that your website has been penalised.

Remedies: what you can do to get your rankings back

Before you request that Google to reconsider your website, you should make sure that everything is OK with your site:

Fix all on-site issues that might have caused the problem.

If you use hidden text or nearly hidden text on your website then remove it.

If you use keyword lists or any other form of keyword stuffing on your webpages, then remove these elements.

Remove any unnecessary redirects, unrelated links and all duplicate pages.

Fix all off-site issues.

Off-site issues are often the reason for ranking penalties. If you participated in automated link exchange systems of if you paid a cheap overseas link building service to get links to your website then it's likely that these links have been flagged as spam links by Google.

Google does not like automated link systems at all. Try to make sure that these linking systems do not link anymore to your site.

If you purchased links to improve your rankings, try to get rid of these links. Google has officially stated that they consider paid links spam. Do not buy links.

How to file a reinclusion request

When you have removed all on-site and off-site elements that could have been flagged by Google, you can file a reinclusion request.

Keep your reinclusion request short and to the point. Be friendly and explain what exactly you have done to clean up your website.

Ranking drops can cost your business a lot of money. For that reason, you shouldn't use any search engine optimisation services that promise quick-fix solutions. If something looks too good, too inexpensive or too easy to be true then it probably isn't true.

If you use ethical search engine optimisation methods to optimise your website then you can be sure that your website gets high rankings without offending Google. It can take longer to get high rankings with ethical methods but you should also keep your high rankings much longer.

Some extra statistical info:
Here is a comprehensive list of referring sites to assist those of you who may be paying for links from outside sites. Alot of referring from within the site, so here you can also get an idea of how many visitors go to your site if it is not featured in the "most visited" above. (The links are live so you can click on them to see where they go):

Top 250 of 284 Total Referrers

# Hits Referrer

1 7972 45.82% - (Direct Request)

2 2689 15.45% http://www.tearoha-info.co.nz/HolidayPark/

3 1311 7.53% http://www.tearoha-info.co.nz/

4 475 2.73% http://www.tearoha-info.co.nz/accommodation.html

5 456 2.62% http://www.tearoha-info.co.nz/whare/

6 386 2.22% http://www.google.co.nz/search

7 338 1.94% http://www.tearoha-info.co.nz/harcourts/

8 293 1.68% http://www.tearoha-info.co.nz/hospital/

9 240 1.38% http://www.tearoha-info.co.nz/HolidayPark/facebox.css

10 195 1.12% http://www.tearoha-info.co.nz/dining.html

11 194 1.12% http://www.tearoha-info.co.nz/homesteadmountainview/

12 159 0.91% http://www.tearoha-info.co.nz/berlusconi/

13 156 0.90% http://www.tearoha-info.co.nz/activities.html

14 142 0.82% http://mountainbike.coolbegin.com/

15 136 0.78% http://www.tearoha.co.nz/

16 132 0.76% http://www.google.co.nz/url

17 97 0.56% http://www.google.com/search

18 95 0.55% http://www.tearoha-info.co.nz/hillsidehomestay/

19 95 0.55% http://www.tearoha-info.co.nz/ironique/

20 88 0.51% http://www.tearoha-info.co.nz/cottage/

21 83 0.48% http://www.tearoha-info.co.nz/artist/

22 82 0.47% http://www.tearoha-info.co.nz/realestate.html

23 78 0.45% http://www.tearoha-info.co.nz/information.htm

24 73 0.42% http://www.tearoha-info.co.nz/HolidayPark/information.html

25 63 0.36% http://www.tearoha-info.co.nz/enquiry.html

26 54 0.31% http://images.google.com/imgres

27 54 0.31% http://www.tearoha-info.co.nz/classifieds.html

28 53 0.30% http://www.tearoha-info.co.nz/HolidayPark/booking.html

29 52 0.30% http://www.sodahead.com/fun/did-you-have-one-as-a-kid/question-888729/

30 49 0.28% http://www.nzhotpools.co.nz/hot-pools/te-aroha-holiday-park-and-hot-pools

31 49 0.28% http://www.tearoha-info.co.nz/newlistings.html

32 45 0.26% http://tearoha-info.co.nz/

33 36 0.21% http://www.nzs.com/health/medical/hospitals/

34 35 0.20% http://www.google.com.au/search

35 29 0.17% http://www.tearoha-info.co.nz/businesses.htm

36 28 0.16% http://images.google.co.nz/imgres

37 28 0.16% http://nz.search.yahoo.com/search

38 25 0.14% http://www.tearoha-info.co.nz/map.html

39 25 0.14% http://www.tearohaaccommodation.co.nz/

40 24 0.14% http://www.bing.com/search

41 24 0.14% http://www.tearohanz.co.nz/food-cafes

42 22 0.13% http://www.tearoha-info.co.nz/robots.txt

43 21 0.12% http://honyaku.yahoofs.jp/url_result

44 20 0.11% http://www.tearoha-info.co.nz/manor

45 20 0.11% http://www.tearoha-info.co.nz/shaftesbury

46 20 0.11% http://www.tearoha-info.co.nz/venues.html

47 18 0.10% http://www.tourism.net.nz/listings/nztg/attractions-and-activities/18291

48 14 0.08% http://k9holidays.com/view-search-listings-mainmenu-31

49 14 0.08% http://tearoha.co.nz/

50 13 0.07% http://www.google.com.au/url

51 13 0.07% http://www.totaltravel.co.nz/link.asp

52 12 0.07% http://search.atomz.com/search/

53 11 0.06% http://images.google.com.au/imgres

54 11 0.06% http://www.tearoha-info.co.nz/scripts/ac_runactivecontent.js

55 10 0.06% http://www.google.co.uk/search

56 9 0.05% http://egardens.blogspot.com/search

57 9 0.05% http://search.conduit.com/Results.aspx

58 9 0.05% http://search.yahoo.com/search

59 9 0.05% http://www.tearoha-info.co.nz/cpanel

60 8 0.05% http://images.google.com/images

61 8 0.05% http://www.aatravel.co.nz/main/listing.php

62 8 0.05% http://www.morrinsville-info.co.nz/newsletter124.htm

63 8 0.05% http://www.tearoha-info.co.nz

64 8 0.05% http://www.tearoha-info.co.nz/map-outer.html

65 7 0.04% http://image.baidu.jp

66 7 0.04% http://images.google.co.uk/imgres

67 7 0.04% http://translate.googleusercontent.com/translate_c

68 7 0.04% http://www.bing.com/images/search

69 7 0.04% http://www.google.com/custom

70 7 0.04% http://www.privatestay.com/accommodation/New_Zealand/Waikato/Te_Aroha-Manawaru-Shaftesbury_Glade_Cottages_00004405.php

71 7 0.04% http://www.tearoha-info.co.nz/news.html

72 6 0.03% http://images.google.nl/imgres

73 6 0.03% http://www.menumania.co.nz/restaurants/berlusconi-wine-bar-restaurant-te-aroha

74 6 0.03% http://www.nzs.com/travel/accommodation/holiday-homes/more2.html

75 6 0.03% http://www.ourakcha.com/clickandgo.php

76 6 0.03% http://www.tearohanz.co.nz/business-a-z

77 6 0.03% http://www.tripperxl.com/result.php

78 5 0.03% http://careers.silverfernfarms.co.nz/careers/seasonal-employment/

79 5 0.03% http://search.nzs.com/search

80 5 0.03% http://www.tearoha-info.co.nz/SiteOfTheMonth.swf

81 5 0.03% http://www.tearoha-info.co.nz/hospital

82 5 0.03% http://www.thames-info.co.nz/classifieds.html

83 4 0.02% http://au.search.yahoo.com/search

84 4 0.02% http://cpw.webmail.aol.com/30746-111/talktalk-5/en-gb/mail/DisplayMessage.aspx

85 4 0.02% http://search.hp.my.aol.co.nz/aol/search

86 4 0.02% http://www.destinationnz.co.nz/search.php

87 4 0.02% http://www.google.co.nz/imgres

88 4 0.02% http://www.google.com/m/search

89 4 0.02% http://www.google.com/url

90 4 0.02% http://www.matamata-info.co.nz/classifieds.html

91 4 0.02% http://www.morrinsville-info.co.nz/classifieds.html

92 4 0.02% http://www.nzpages.co.nz/society_and_culture/organisations/animal_welfare/

93 4 0.02% http://www.nzsbdirectory.co.nz/NZSB_Restaurants.html

94 4 0.02% http://www.privatestay.com/accommodation/New_Zealand/Waikato/Waitoa-Captain_Chudleigh_Manor_00004398.php

95 4 0.02% http://www.swiss-base.com/business.asp

96 4 0.02% http://www.tearoha-info.co.nz/HolidayPark

97 4 0.02% http://www.tearoha-info.co.nz/artist

98 4 0.02% http://www.tearoha-info.co.nz/harcourts

99 4 0.02% http://www.tearoha-info.co.nz/ironique

100 4 0.02% http://www.tearoha-info.co.nz/shopping.html

101 3 0.02% http://74.125.155.132/search

102 3 0.02% http://directory.mozilla.org

103 3 0.02% http://egardens.blogspot.com/2009/02/plants-as-engineer.html

104 3 0.02% http://egardens.blogspot.com/2009_02_01_archive.html

105 3 0.02% http://images.ask.com/fr

106 3 0.02% http://images.google.de/imgres

107 3 0.02% http://images.google.fr/imgres

108 3 0.02% http://images.google.se/imgres

109 3 0.02% http://images.search.yahoo.com/images/view

110 3 0.02% http://search.bt.com/result

111 3 0.02% http://www.ask.com/web

112 3 0.02% http://www.bing.com/spresults.aspx

113 3 0.02% http://www.google.co.nz/m/search

114 3 0.02% http://www.google.co.uk/url

115 3 0.02% http://www.google.nl/search

116 3 0.02% http://www.matamata-info.co.nz/newsletter125.htm

117 3 0.02% http://www.morrinsville-info.co.nz/

118 3 0.02% http://www.new-zealand-focus.co.nz/NZ_Restaurants.html

119 3 0.02% http://www.outdooradventure.co.nz/Location.html

120 3 0.02% http://www.tearoha-info.co.nz/health.html

121 3 0.02% http://www.tearoha-info.co.nz/hillsidehomestay

122 3 0.02% http://www.tearoha.com/

123 2 0.01% http://74.125.77.132/search

124 2 0.01% http://aolsearch.aol.co.uk/aol/search

125 2 0.01% http://dir.xpress.co.nz/./Entertainment/Regional/Matamata-Piako_District/

126 2 0.01% http://egardens.blogspot.com/search/label/Plants

127 2 0.01% http://images.google.bg/imgres

128 2 0.01% http://images.google.co.id/imgres

129 2 0.01% http://images.google.co.il/imgres

130 2 0.01% http://images.google.co.kr/imglanding

131 2 0.01% http://images.google.co.za/imgres

132 2 0.01% http://images.google.com.my/imglanding

133 2 0.01% http://images.google.com.ph/imglanding

134 2 0.01% http://kiwimanie.blogspot.com/2007_05_01_archive.html

135 2 0.01% http://majestic12.co.uk/bot.php

136 2 0.01% http://maps.google.com.au/maps

137 2 0.01% http://mi.wikipedia.org/wiki/Te_Aroha

138 2 0.01% http://motorhome.seesaa.net/article/91621306.html

139 2 0.01% http://search.incredimail.com/

140 2 0.01% http://searchsight.com/93A11P512-Entertainment.html

141 2 0.01% http://tearohanz.co.nz/business-a-z

142 2 0.01% http://us.yhs.search.yahoo.com/avg/search

143 2 0.01% http://whois.domaintools.com/tearoha-info.co.nz

144 2 0.01% http://www.destinationnz.co.nz/new-zealand-holiday-parks

145 2 0.01% http://www.destinationnz.co.nz/new-zealand-travel-coromandel-accommodation

146 2 0.01% http://www.findouter.in/nz/javadeadlinks.php

147 2 0.01% http://www.google.co.in/search

148 2 0.01% http://www.google.co.nz/

149 2 0.01% http://www.google.com.ph/search

150 2 0.01% http://www.google.com.tr/imgres

151 2 0.01% http://www.google.com/ie

152 2 0.01% http://www.google.de/search

153 2 0.01% http://www.google.dk/search

154 2 0.01% http://www.newzealandstays.co.nz/398/Waikato/Te_Aroha_Accommodation/

155 2 0.01% http://www.nzs.com/health/medical/hospitals/alphabetical/more2.html

156 2 0.01% http://www.nzs.com/travel/accommodation/campsites-and-holiday-parks/

157 2 0.01% http://www.nzsearch.co.nz/category.aspx

158 2 0.01% http://www.nzsearch.co.nz/search.aspx

159 2 0.01% http://www.privatestay.com/DEaccommodation/Neuseeland/Waikato/Te_Aroha-Manawaru-Shaftesbury_Glade_Cottages_00004405.php

160 2 0.01% http://www.swiss-base.com/business-ger.asp

161 2 0.01% http://www.tearoha-info.co.nz/HolidayPark/TreeSwing.jpg

162 2 0.01% http://www.tearoha-info.co.nz/KenwynHome

163 2 0.01% http://www.tearoha-info.co.nz/KenwynHome/

164 2 0.01% http://www.tearoha-info.co.nz/berlusconi

165 2 0.01% http://www.tearoha-info.co.nz/cottage

166 2 0.01% http://www.tearoha-info.co.nz/homesteadmountainview

167 2 0.01% http://www.tearoha-info.co.nz/whare

168 2 0.01% http://www.tearoha.co.nz/classifieds.html

169 2 0.01% http://www.tearohanz.co.nz/accommodation-bedandbreakfast

170 2 0.01% http://yellow.co.nz/search/New+Zealand/Rest+home+and+hospital-4.html

171 2 0.01% http://yellow.co.nz/search/Waikato/Retirement+VIllages-4.html

172 2 0.01% http://yellow.co.nz/search/matamata/rest+and+convalescent+homes-1.html

173 2 0.01% http://yellow.co.nz/search/te+aroha/camp+grounds-1.html

174 1 0.01% http://au.yhs.search.yahoo.com/avg/search

175 1 0.01% http://aviary.com/artists/leslokads

176 1 0.01% http://bbs.homeinns.com/members/Diflucan-free-consultation-u.s.-pharmacy.aspx

177 1 0.01% http://bbs.homeinns.com/members/Viagra-overnight-shipping-no-prescription.aspx

178 1 0.01% http://blog.tellurideskiresort.com/members/Ativan6n3v.aspx

179 1 0.01% http://blog.tellurideskiresort.com/members/Buy-Klonopin-no-prescription.aspx

180 1 0.01% http://commons.wikimedia.org/wiki/File:TeAroha-view.jpg

181 1 0.01% http://de.reisen.yahoo.com/p-reisefuehrer-707885-te_aroha_auckland-i

182 1 0.01% http://en.wikipedia.org/wiki/Te_Aroha_Centre

183 1 0.01% http://en.wikipedia.org/wiki/Thames_Valley,_New_Zealand

184 1 0.01% http://fastbrowsersearch.com/results/results.aspx

185 1 0.01% http://forum.thesqlgroup.com/members/free-shipping-tramadol.aspx

186 1 0.01% http://homepages.ihug.co.nz/~mamaku/links.html

187 1 0.01% http://images.google.co.in/imgres

188 1 0.01% http://images.google.com.mx/imgres

189 1 0.01% http://images.google.com.sg/imglanding

190 1 0.01% http://images.google.com.tw/imgres

191 1 0.01% http://images.google.com/

192 1 0.01% http://images.google.si/imgres

193 1 0.01% http://jeys2.blog54.fc2.com/blog-entry-141.html

194 1 0.01% http://joe-and-connie.com/members/Amitriptyline-free-consultation-u.s.-pharmacy.aspx

195 1 0.01% http://joe-and-connie.com/members/Buy-Cialis-online-NO-PRESCRIPTION-required.aspx

196 1 0.01% http://joe-and-connie.com/members/i-want-to-order-Soma-without-a-perscription.aspx

197 1 0.01% http://liberty-space.com/cs/members/Buy-Doxycycline-online-NO-PRESCRIPTION-required.aspx

198 1 0.01% http://maps.google.co.nz/maps

199 1 0.01% http://maps.google.com/maps

200 1 0.01% http://motorhome.seesaa.net/archives/200803-1.html

201 1 0.01% http://nz.mc961.mail.yahoo.com/mc/showMessage

202 1 0.01% http://piperpat.com/NZLinks/NZBusiness/NZRealEstate/WaikatoRealEstate/tabid/3037/Default.aspx

203 1 0.01% http://safenet.co.nz/vl/index.Tourism.html

204 1 0.01% http://search.conduit.com/ResultsExt.aspx

205 1 0.01% http://search.mywebsearch.com/mywebsearch/GGmain.jhtml

206 1 0.01% http://searchnz.co.nz/search.aspx

207 1 0.01% http://slowpitchhitting.com/node/5810

208 1 0.01% http://softwarethatdoesntsuck.com/members/Buy-Levitra-online-NO-PRESCRIPTION-required.aspx

209 1 0.01% http://spinxpress.com/Valium_discount

210 1 0.01% http://spinxpress.com/Viagra_no_prescription_overnight

211 1 0.01% http://suche.t-online.de/fast-cgi/tsc

212 1 0.01% http://tiers.environmentaldefence.ca/node/5609

213 1 0.01% http://toolbar.google.com/command/return

214 1 0.01% http://uk.yhs.search.yahoo.com/avg/search

215 1 0.01% http://waikato.webhealth.co.nz/provider/index.php

216 1 0.01% http://wfnx.com/members/Tramadol-free-shipping.aspx

217 1 0.01% http://www.askpeter.info/gosearch.php

218 1 0.01% http://www.azcentral.com/members/User/frastelk

219 1 0.01% http://www.azcentral.com/members/User/venoldar

220 1 0.01% http://www.cellsea.com/user/home/CR4b68a85b86a93

221 1 0.01% http://www.dineout.co.nz/restaurant.php

222 1 0.01% http://www.explorandomexico.com.mx/cs/members/Aciphex+free+consultation+u.s.+pharmacy.aspx

223 1 0.01% http://www.facebook.com/video/video.php

224 1 0.01% http://www.freerepublic.com/~venoldar/

225 1 0.01% http://www.golfstays.co.nz/accommodation_detail.php

226 1 0.01% http://www.google.at/imgres

227 1 0.01% http://www.google.ca/search

228 1 0.01% http://www.google.ca/url

229 1 0.01% http://www.google.co.in/url

230 1 0.01% http://www.google.co.jp/search

231 1 0.01% http://www.google.co.nz/custom

232 1 0.01% http://www.google.co.nz/m/local

233 1 0.01% http://www.google.com.ar/search

234 1 0.01% http://www.google.com.au/custom

235 1 0.01% http://www.google.com.au/imgres

236 1 0.01% http://www.google.com.my/imglanding

237 1 0.01% http://www.google.com.my/url

238 1 0.01% http://www.google.com.pk/search

239 1 0.01% http://www.google.com/

240 1 0.01% http://www.google.com/cse

241 1 0.01% http://www.google.com/imgres

242 1 0.01% http://www.google.com/m/imgres

243 1 0.01% http://www.google.cz/search

244 1 0.01% http://www.google.fr/search

245 1 0.01% http://www.google.se/url

246 1 0.01% http://www.intl-alliance.com/store

247 1 0.01% http://www.jasons.com/bounce

248 1 0.01% http://www.kidzgo.co.nz/index.php

249 1 0.01% http://www.matamata-info.co.nz/

250 1 0.01% http://www.matamata-info.co.nz/newsletter123.htm