Selling or buying a property or business?

As there were no updates during May on - - - -, we are featuring two new websites that WWW Design developed during May - CLICK ON THE IMAGES BELOW TO VIEW >>>> (maybe it's time your domain website had an overhaul, or time to get one if you haven't already - talk to us for a quote)

May Stats - 10637 Pageviews from 4061 unique visitors.
May's top directories were -

Our most visited index pages, in order of popularity were: ACCOMMODATION - INFORMATION - BUSINESSES - CLASSIFIEDS - ENQUIRY - ACTIVITIES - /newsletter123.htm - DINING - REAL ESTATE - VENUES - NEW LISTINGS - SHOPPING - NEWS

A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites ( - - - and they receive an enormous amount of visitors - if you're not there you're missing out!! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - was the 4th most visited index on the site during May!! Take a look at our top ranking town websites >>>>

How website changes impact on search engine rankings

It's a no-brainer that changes on your webpages impact the position of your website on search engines, and this is a topic that we regularly "harp on" about. However, it's not so clear how search engines react to the changes on your site and what exactly causes the changes in the search results. A new search engine patent might have some answers.


Several search engine patents deal with the changes on your site

Google published a patent that described how the changes on your webpages influence the rankings of your site 6 years ago, and this patent was recently updated. Recently, Microsoft was also granted another patent that discusses the influence of webpage changes on search engine rankings.

This new patent shows which elements on your webpages might be monitored by search engines.

Which web page elements are monitored by search engines?

According to the new patent, changes of the following webpage elements can influence the position of the page in the search results:

  • Keywords that are included in a webpage.
  • Keywords that are associated with a webpage
  • The anchor texts that are used in links on the page.
  • The colours and the sizes of images on the page.
  • The position of text or images on the page.
  • The frequency of document changes over time.
  • The amount of the webpage content that has been changed.
  • Tags that are assigned to the page.
  • Search queries that are used to find the page.

How exactly do changes in these elements influence the rankings of a page?

According to the patent, searches are classified into the two categories "informational" and "navigational". The effect of the webpage changes depends on the category of a search query.

A navigational query is a query that is used to find a particular site. For example, a search for "NZ Herald" will lead to the home page of the site. Examples for information queries are "how do I plaster gib?" or "who won the 2011 Grammy Awards"?

If the searcher is looking for information about a recent event (2011 Grammy Awards) then pages that recently added the keyword could be boosted in the search results.

For navigational queries, pages with static content might get a boost. This methods works fine with some type of sites but it could cause problems with home pages that update their contents regularly (for example NZ Herald).

What does this mean to your website?

This patent was granted to Microsoft but it's likely that Google uses similar methods. Search engines don't just look at the current version of your website.

They also remember how it was in the past. The changes on your website could indicate a change of ownership, they could indicate that you try to keep your website up-to-date, they could be a signal for spam and more.

When you change your webpages, consider which signal you might be sending to search engines.

When you optimise the pages of your website, do not optimise a page that already has high rankings for one of your keywords. Better to optimise another page of your site for the new keyword.

The more pages of your website you optimise, the better. Optimise different pages of your website for different but related keywords to show search engines that your website is relevant to a particular topic.

Keep some of the pages fresh and leave others as they are to offer search engines different kind of pages for different search queries.

Some extra statistical info:
The information below shows us the top 10 entry, and exit pages for As expected the index page ranks No. 1 and also, not surprisingly includes some of our top sites and many of our indexes. The exit pages are an indication that the visitor has found what they are looking for and exited via that page. (You can visit these pages by clicking on the links below). We can also see that just over 70% of visitors are going directly to the pages with the information they require and bypassing the index page and just under 22% of visitors are leaving via the index page.

If you know of a business or organisation that would benefit from having a listing on - ask them to contact us and if they proceed with a website we will credit your account with $100 - make sure they let us know it was you who made the recommendation!

Top 10 of 74 Total Entry Pages
# Hits Visits URL
1 1648 9.45% 920 29.55% /
2 380 2.18% 228 7.32% /information.htm
3 263 1.51% 167 5.36% /enquiry.html
4 314 1.80% 154 4.95% /businesses.htm
5 387 2.22% 141 4.53% /HolidayPark/
6 507 2.91% 127 4.08% /accommodation.html
7 258 1.48% 111 3.57% /berlusconi/
8 269 1.54% 93 2.99% /classifieds.html
9 259 1.49% 92 2.96% /activities.html
10 181 1.04% 90 2.89% /dining.html

Top 10 of 77 Total Exit Pages
# Hits Visits URL
1 1648 9.45% 734 21.95% /
2 380 2.18% 235 7.03% /information.htm
3 507 2.91% 215 6.43% /accommodation.html
4 387 2.22% 177 5.29% /HolidayPark/
5 258 1.48% 170 5.08% /berlusconi/
6 263 1.51% 168 5.02% /enquiry.html
7 314 1.80% 141 4.22% /businesses.htm
8 259 1.49% 117 3.50% /activities.html
9 269 1.54% 107 3.20% /classifieds.html
10 172 0.99% 105 3.14% /ironique/

Site of the Month is Harcourts Riverlands Real Estate Ltd - and they receive a free direct click through and feature image from to their website.

Leanne Taylor
:: ::
Innovative Website Design, Hosting & Maintenance
Phone (09) 817 9656 ~ Mobile (0274) 701990

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