For those in the retail sector especially, Christmas is prime time for you to reach optimum online sales potential. However, competition from your peers will be rife, meaning you will need to do everything you can to stand out from the crowd of other businesses just like yours vying for that last minute festive trade.
For many businesses Christmas shopping accounts for between 40% and 80% of annual sales, so it is vital that you seize this opportunity and get the most out of it.
Website visitors and customers love seeing a business get into the Christmassy spirit. Even if you don’t sell from your website, you can still make it look festive!
While promotional discounts and special deals may well be the primary driving force behind your December profit, it is the appearance and the aesthetic of your website that will create the emotional desire to make a purchase.
Seasonal web design is not only visually appealing, it also shows your website to be active, dynamic and fresh. However, there is a fine line that can easily be stepped over by cluttering your website with cliché decorations and over the top festive embellishment.
Let your visitors know exactly how long until Christmas! Adding a countdown to your website gives the exact amount of days, hours, minutes and seconds until midnight Christmas Day. This information has been proven to increases the likelihood that a customer will engage with your website or product by creating a sense of urgency. For just $15 + GST for your index/home page and an extra *$2 + GST for each additional page (if you want it) we will add an a customised Christmas countdown similar to the example below CLICK HERE TO PROCEED >> This will be removed after Christmas for no extra charge. (View this newsletter online to see the counter)
If you don't want to make major changes to your web design, no need to worry, there are other ways to get around this! One way to spruce up your website for Christmas is by simply adding a few holiday themed images or a graphic festive banner. This is a great way to begin the festivities without having to spend too much. See our special offers above.
Many of you will actually have products or a service available especially for the Christmas season and will want to highlight this on your website.
Make the most of your database with Christmas email campaigns but try to avoid email subject lines such as ‘Best Christmas Deals’ or ‘Free Christmas Delivery’, as these are extremely common and will not help you stand out! Having an appealing subject line will make your recipients want to open and read your mail. Playing around with the words or using puns is a good way of accomplishing this.
When designing the email, don’t stray too far from your current branding, as customers still need to relate to who they are receiving the email from. However, it does need to have an identifiable Christmas theme so perhaps using colour pallets such as warm reds and greens, whites and soft blues, will work to achieve a festive feel. Animated gifs associated with the festive season are also a great way of adding a Christmas touch. These could include light up Christmas trees, sleighs, snow, baubles and holly wreaths etc and are sure you light up your email content!
Competitions promoted on your social pages are a good way of attracting more traffic to your website. To ensure its success, be sure to promote it across all your active social media platforms. Everyone loves an early Christmas present, so make sure you add a prize to the promotion!
These are just a few cost effective ideas to make sure you maximise your Christmas profits.
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It's our last newsletter for the year... so let's add a festive touch to your listing.
