To read this newsletter online - CLICK HERE

www.tearoha-info.co.nz

VALENTINES DAY SPECIALS - CLICK HERE

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Our free click-through in the newsletters of www.matamata-info.co.nz - www.tearoha-info.co.nz - www.thames-info.co.nz - www.morrinsville-info.co.nz goes to the following town websites - www.tearoha-info.co.nz/hospital (updated photos and information) - www.matamata-info.co.nz/MatamataClubInc (Membership Nomination Form can now be downloaded from this site) - www.thames-info.co.nz/PiakoOstrichFarm (updated tour information)

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January Stats - 14509 Pageviews from 5001 unique visitors. January's top directories were - www.tearoha-info.co.nz/HolidayPark www.tearoha-info.co.nz/homesteadmountainview

Our most visited index pages, in order of popularity were: INFORMATION - ACTIVITIES - ACCOMMODATION - BUSINESSES - REAL ESTATE - CLASSIFIEDS

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Some extra statistical info:
The information below shows us the top 10 entry, and exit pages for www.tearoha-info.co.nz. As expected the index page ranks No. 1 and also, not surprisingly includes our top site and indexes. The exit pages are an indication that the visitor has found what they are looking for and exited via that page. It is good to see that 27.5% of visitors arrive via the index page, but only 9.2% leave via that page ... an indication that many visitors may have gone on to find what they want! (You can visit these pages by clicking on the links below). Also encouraging to see that 72.5% of visitors are going directly to the pages with the information they require and bypassing the index page.

Top 10 of 39 Total Entry Pages
#	Hits		Visits		URL
1	1194	3.05%	898	27.50%	/
2	719	1.84%	339	10.38%	/information.htm
3	462	1.18%	202	6.18%	/businesses.htm
4	631	1.61%	181	5.54%	/HolidayPark/
5	282	0.72%	141	4.32%	/classifieds.html
6	265	0.68%	104	3.18%	/manor/
7	258	0.66%	100	3.06%	/harcourts/
8	496	1.27%	91	2.79%	/accommodation.html
9	126	0.32%	72	2.20%	/map.html
10	296	0.76%	70	2.14%	/realestate.html

 

Top 10 of 41 Total Exit Pages
#	Hits		Visits		URL
1	1194	3.05%	370	9.20%	/
2	631	1.61%	298	7.41%	/HolidayPark/
3	719	1.84%	287	7.14%	/information.htm
4	462	1.18%	252	6.27%	/businesses.htm
5	505	1.29%	182	4.53%	/activities.html
6	258	0.66%	171	4.25%	/harcourts/
7	316	0.81%	171	4.25%	/homesteadmountainview/
8	265	0.68%	154	3.83%	/manor/
9	310	0.79%	145	3.61%	/HolidayPark/information.html
10	282	0.72%	132	3.28%	/classifieds.html

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Email Marketing Strategies - Sender Line More Important than Subject Line

The problem of spam email has become a huge annoyance to most of us and with no real solution in site, if email forms part of your marketing strategy (which it should), here are some tips to help avoid your emails being trashed unopened …

The Sender Line Gets E-Mail Opened

Although we work on crafting brilliant subject lines that both create impact and elude spam filters, the unsung hero of the day is more likely to be the sender line. Research shows the sender line drives 65 percent of open rates. Subject lines drive just 35 percent.The latest in sender-line theory shows the most effective sender fields are (in descending order):

The sender's name, if it's known to the recipient. This can range from the well-known CEO of a company to a day-to-day contact, such as the telephone receptionist.

Company name, if it's known and respected.

An unknown sender's name, as long as it's legitimate. People are more likely to click on the name of a real person than something that says "[email protected]" or "your [email protected]." (We are more likely to open an email with a real name on it, on the off chance it's from a prospective client or a colleague whose name escapes us.)

Don't Overlook Referral Marketing

You've heard it before: Put a forwarding message in your email. You'd be surprised how often this old recommendation is still overlooked. Bear in mind "business readers know the value of sharing ideas and want to help their colleagues. So if they find something valuable, they're eager to pass it along." It's up to you to remind them.

You can supercharge your forwarding message by:

Providing a reason for forwarding, such as the benefit of the product will be maximised if everyone in the office uses it. Or it's available for a limited time only at a reduced price.

E-Mail Is a Personal Medium

Email is "me-to-you" marketing ... so treat it as such ... Address the recipient by name if possible. Personalize as much relevant information as possible. Make sure a signature is included which includes name, phone number/s and website link. Write to prospects the way a salesperson would. Get to know their needs and wants. Make them feel good about doing business with you and sell to them in the way they want to buy. When you sit down to write your email message, look at your best customer profile. In your mind, create a picture of a real person who fits that description. Think about that person's day, the challenges he or she faces, and what about your product or service would make his or her life easier. Hand write a quick note to that person to get your thoughts flowing. A good email letter will probably come out of it.

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A great way to improve your link popularity which is directly related to your search engine ranking, is to take advantage of our FREE classified advertisement offer. We have "classifieds" on our four town websites (www.matamata-info.co.nz/classifieds.html - www.morrinsville-info.co.nz/classifieds.html - www.tearoha-info.co.nz/classifieds.html - www.thames-info.co.nz/classifieds.html) and they receive an enormous amount of visitors - if you're not there you're missing out !! All you have to do is forward us 25 words about your business - a breeze surely!! Your classified advertisement will be linked to your website and also have an email link on it if requested - www.tearoha-info.co.nz/classifieds.html was the 6th most visited directory on the site during January!!

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Site of the Month is the Anna's Whare - and they receive a free direct click through and feature image from www.tearoha-info.co.nz to their website.

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Leanne Taylor
:: www.wwwdesign.co.nz ::
Award Winning Website Design, Hosting & Maintenance
Phone/Fax (09) 817 9656 ~ Mobile (0274) 701990